Guide to Good Information Strategy
 Information Overload | Information Addiction  

 
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Introduction

Computers have revolutionised business, industry and the public sector by enabling organisations to process vast amounts of information at high speed. But there has been a price to pay. The explosion in corporate information has created almost as many problems as it has solved.

People have to deal with a colossal amount of information from day to day. Around 1,000 books are published internationally every day and the total of all printed knowledge doubles every five years. More information is estimated to have been produced in the last 30 years than in the previous 5,000. The New York Times alone contains more information in a weekday issue than the average 17th century person came across in a lifetime. New information technologies have contributed to the deluge by promoting communications both within organisations and with customers, suppliers and business partners. Meanwhile, business trends such as downsizing are intensifying the pressure by reducing the number of people available to process data and increasing the burden on the individuals who remain. Leaner, meaner management practices are also squeezing out time for planning ways to deal with information overload.

The huge wealth of data waiting to be exploited on dial-up information services and the Internet adds to the pressure. Use of phone-based information services is soaring. In 1985, the world spent 15 billion minutes on the phone, talking, faxing and sending data. By 1995, this figure had quadrupled to 60 billion minutes, and by the millennium it is expected to be 95 billion minutes. Small wonder some people feel unable to cope. Occupational stress, of which information overload is a major component, is costing organisations millions of pounds a year in lost productivity, delayed decision-making and the failure to spot opportunities. In the UK alone, information overload contributes to up to 30m working days a year a lost through stress-related illnesses at a cost of some £2 billion. Yet many companies are doing nothing to address the problem. At best, this is wasteful, at worst it could cripple business.

As a leading producer of business information, Reuters is well aware of the problems. But there are ways to minimise them, and this guide is intended to help begin that process.

 
"Only a minority of organisations appear to be directly and deliberately addressing the management of occupational stress."
Tom Cox, Professor of Psychology, Nottingham University

 
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 Information Overload |  Information Addiction